OUR STORY
Oaktale: interesting to you - interesting to the child.
At Oaktale, we are redefining the approach to children's toys. Our mission is to make a toy for a child that parents will want to buy for themselves. That's when the interaction between adult and child will be equally interesting to both, and communication with children becomes deep and joyful.
Toys that parents don't need to hide when kids stop playing.
When you have kids in the house, children's toys will inevitably become part of your home's interior for the next few years. The combination of functionality, thoughtful design and appealing aesthetics is the hallmark of all of our products. We create toys that look equally good both scattered on the floor at the moment of play and displayed on a shelf as an element of decor. Form your child's taste from childhood.
"With its apparent simplicity, children's toys are a very complex and ‘delicate’ product... It is not enough to make only qualitative and functional. The most important thing is the sparkle in the eyes and emotions that are born when you get acquainted with the toy..."
Dmitry Zgursky
Founders.
The company was founded in 2022. Two friends, natives of Belarus - Dmitry Zgursky and Pavel Tsarik. An engineer and designer by profession, they managed to combine their skills and create a product that is both beautiful and functional.
Both founders grew up with a love for handmade objects. Dmitry spent hours in his childhood, learning the art of woodworking alongside a grandfather who passed down the skills and patience required to work with wood. Pavel had always seen design as a way to transform spaces and elevate daily life. This shared appreciation for craftsmanship sparked the idea that toys could be more than just playthings—they could be timeless pieces that also hold emotional value.
The project, which was initially conceived as a startup “for the soul,” so captivated the founders that it eventually turned into a full-fledged independent company.
Core Values.
Each of our products combines three components:
"Design ” - along with good furniture and thoughtful decor, Oaktale toys will be an organic addition to your interior.
"Idea. Emotion. Learning." - Each of our products has a meaning and function... Fine motor skills, color gradients, flora and fauna, architectural styles, arithmetic and writing ... For each age we lay down our “keys” to education and versatile development of your child.
"Ecology and Safety.Perfectionism in details." - Highest quality workmanship, only natural renewable materials, certified safe paints and oils.
“I was not immediately able to find an answer to a frequent question - ‘How did we create a successful company?’... I think our secret is the ability to find talented people who genuinely love and ‘burn’ what they do.”
Pavel Tsarik
Building Oaktale: From Concept to Reality
After months of refining their ideas in their home studio surrounded by sketches, wood samples, and design prototypes - the first Oaktale products were born. The vision was realized: toys that weren’t just durable and fun but also beautiful enough to become part of the home’s decor. Each piece was designed to live on a shelf as a cherished object, while inspiring creativity and meaningful connections during play. It was the perfect balance between form and function, a testament to the founders' dedication to creating something lasting for families.